Achieve a steady annual increase in paid spectators, with a focus on attracting new attendees and encouraging multi-day visits to stimulate the local economy.

Strive for high satisfaction ratings from attendees and maintain a strong rate of repeat spectators. This will be supported by our customer service initiative, and increasing online engagement to raise awareness.

Improve the effectiveness of marketing campaigns by increasing their conversion rates. Efforts will be made to expand the marketing reach to younger enthusiasts from outside the local area and to establish new strategic partnerships for each event.

Continue to generate a significant positive economic impact for the Daytona Beach area and maintain or increase annual charitable donations from the event’s proceeds.